We’re a team of newborn care experts in Toronto and the GTA who love helping families. We lead with empathy and respect in every household. Our specialists focus on setting you up for success by helping establish good habits for you and your baby. We want you to feel in control as you navigate new and unexpected challenges. Even after our time together has come to an end.
This is your time. Our experts are here to work around your schedule. And to be your support and safety net when you need it, so that you can focus on yourself and your family. Some days will be tougher than others. But we can tackle this together.
Meet the Founder Rose Powell
Raising a newborn is made of many wonderful experiences, but many difficult ones too. I’m here to help parents feel at ease so that they can take the time to truly enjoy the special moments together.
I’ve been caring for newborns and infants since 1992. I started this business to offer parents a premium newborn-focused service they can trust. I want parents to have exactly what they need to feel comfortable and confident caring for their baby. This means having someone to advocate for them and their baby. It means having a security blanket when unexpected challenges arise. It means having an expert to show them the ropes when they’re worried . We focus on newborn care first, because when the baby is happy and healthy, so are the parents.
We live by these 4 core Pillars:
1. Safety comes first
When it comes to safety, experience matters. There’s a lot of safety advice out there. Our Canadian newborn care specialist experts help you navigate it and decide what makes sense for you and your baby. We make you feel at ease at all times, knowing that your newborn is in good hands.
2. We advocate for you
We’re here to help and support you. Not judge. We respect the choices you make for your baby and yourself and we will always back you up. Our newborn care specialists hold space for you, providing guidance when you need it or taking a step back when you want to take the lead.
3. Start good habits early
Good habits work best when we start early and actually follow them. And trust us, they work. Our newborn care specialists lead the way in Canada, helping you navigate the challenges that can throw a wrench in your plans. As we stick with it together, keeping these habits becomes easier and easier every day.
4. We empower
We’re here for you when you need us. And we set you up for success for when we’re no longer with you. Our newborn care specialist experts work with you to set a routine in place based on your unique goals. Throughout our time together, we provide you with the knowledge and tools you need to confidently care for your little one.