About Us
We’re a team of newborn care experts in Toronto and the GTA who love helping families. We lead with empathy and respect in every household. Our specialists focus on the baby’s development by helping establish good habits that make life easier for everyone in the house. We want you to feel in control as you navigate new and unexpected challenges. Even after our time together has come to an end.
This is your time. Our experts are here to work around your schedule. And to be your support and safety net when you need it, so that you can focus on yourself and your family. Some days will be tougher than others. But we can tackle this together.
Meet the Founder Rose Powell
Raising a newborn is made of many wonderful experiences, but many difficult ones too. I’m here to help parents feel at ease so that they can take the time to truly enjoy the special moments together.
I’ve been caring for newborns and infants since 1992. I started this business to offer parents a premium newborn-focused service they can trust. I want parents to have exactly what they need to feel comfortable and confident caring for their baby. This means having someone to advocate for them and their baby. It means having a security blanket when unexpected challenges arise. It means having an expert to show them the ropes when they’re worried. We focus on newborn care first, because when the baby is happy and healthy, so are the parents.
I believe strongly in the old adage “it takes a village to raise a child”. No parent is expected to know everything. And there’s no need to do it on our own. Having a newborn expert by your side is an important member of that village. I’m proud to be that village member for you.
